The Fox Network is owned by Rupert Murdoch, who happens to be one of the world’s largest pornographers, who also claims to be a Christian, and is a member of Rick Warren’s Saddleback Church.
And it doesn’t end there, Murdoch also owns Zondervan, the company that published Rick Warren’s bestseller “The Purpose Driven Life.”
I cannot count the number of Churches that either move the time of their Sunday evening service or cancel it altogether for the Super Bowl!
Placards bearing the Biblical reference John 3:16 have been common place at U.S. sporting events for decades.
Rollen Stewart, known as Rainbow Man, popularised the verse in the 1970s by holding aloft signs while wearing a brightly-coloured wig, and the trend has been continued by baseball, basketball and NFL fans.
‘John 3:16’ even became a top Google trend in 2009 after Florida Gators quarterback Tim Tebow wrote the message on his eye camouflage in the Orange Bowl.
Yet despite its longstanding association with gridiron, an advertisement that features the verse has been banned from appearing in the game’s centrepiece – the Super Bowl.
Christian group The Fixed Point Foundation had raised the millions needed to buy an advertisement spot during the Super Bowl for their 30-second commercial advertising the lookup316.com website.
The Alabama-based group wanted to alert football fans to the meaning of the verse they’d seen for years, which reads: ‘For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.’
Lasting just 31 seconds, the advertisement showcases a familiar scene with the NFL as a group of friends sit around a TV and loudly watch a football game.
As an opposition quarterback is sacked, the men and women in the living room cheer the television then notice the camera has zoomed in on the words ‘John 3:16’ emblazoned on the black make-up under a player’s eyes.
Two of the men are uncertain what the phrase means and one reaches for a smartphone to look up the reference before the advertisement fades to the words ‘LOOKUP316.COM – A MESSAGE OF HOPE’.
However, the commercial has been rejected by Fox for its religious message.
In a prepared statement, Fox said: ‘As a matter of company policy, Fox Broadcasting Company does not accept advertising from religious organisations for the purpose of advancing particular beliefs or practices.
‘The Fixed Point Foundation was provided with our guidelines prior to their submission of storyboards for our review. Upon examination, the advertising submitted clearly delivers a religious message and as a result has been rejected.’
Larry Taunton, executive director of The Fixed Point Foundation, was unhappy with Fox’s decision, arguing that ‘it seems one can advertise just about anything else’.
‘Few movie trailers are deemed too violent or beer commercials too sexual for primetime,’ he added.
‘But religious messages, particularly Christian ones, well, that’s just too controversial.’
The rejection of the advert comes in the week it was announced that the Super Bowl would not feature cheerleaders for the first time in its 45-year history.
Neither the Green Bay Packers nor the Pittsburgh Steelers have cheerleading squads after axing them more than 20 years ago. . .
read the full article here.
True Discernment 
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